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Governing Through Markets: Forest Certification and the Emergence of Non-State Authority

Governing Through Markets: Forest Certification and the Emergence of Non-State Authority
In recent years a startling policy innovation has emerged within global and domestic environmental governance: certification systems that promote socially responsible business practices by turning to the market, rather than the state, for rule-making authority. This book documents five cases in which the Forest Stewardship Council, a forest certification program backed by leading environmental groups, has competed with industry and landowner-sponsored certification systems for legitimacy.The authors compare the politics behind forest certification in five countries. They reflect on why there are differences regionally, discuss the impact the Forest Stewardship Council has had on other certification programs, and assess the ability of private forest certification to address global forest deterioration.



Invitation to the Party: Building Bridges to the Arts, Culture and Community by Donna Walker-Kuhn,
Invitation to the Party: Building Bridges to the Arts, Culture and Community by Donna Walker-Kuhn,
Acknowledged as the nation's foremost expert on audience development involving America's growing multicultural population by the Arts and Business Council, Donna Walker-Kuhne has now written the first book describing her strategies and methods to -engage diverse communities as participants for arts and culture. By offering strategic collaborations and efforts to develop and sustain non--traditional audiences, this book will directly impact the stability and future of America's cultural and artistic landscape. Donna Walker-Kuhne has spent the last 20 years developing and refining these principles with such success as both the Broadway and national touring productions of "Bring in 'Da Noise, Bring in 'Da Funk," as well as transforming the audiences at one of the U.S.'s most important and visible arts institutions, New York's Public Theater. This book is a practical and inspirational guide on ways to invite, engage and partner with culturally diverse communities and enfranchising those communities into the fabric of arts and culture in the United States. As Director of Marketing and Audience Development at the Public Theater, Donna Walker-Kuhne has originated a range of audience develop-ment activities for children, students and adults throughout New York City. Ms. Walker-Kuhne is an Adjunct Professor in marketing the arts at Fordham University, Brooklyn College and New York University. She was formerly Marketing Director for Dance Theatre of Harlem. Ms. Walker-Kuhne has given numerous workshops and presentations for arts groups throughout the U.S., including the Arts and Business Council, League of American Theaters and Producers, the Department of Cultural Affairs, and the National-Endowment for Arts to name a few. She has been nominated for the Ford Foundation's 2001 Leadership for a Changing World Fellowship. She is currently an Asso-ciate Producer for "Harlem Song "at The Apollo Theater.



Marketing communications - Marketing communications (or marcom) consists of the messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, public relations, sales, and sales promotion are termed marketing communicators, marketing communications managers, or more briefly as marcom managers.

Marketing collateral - Marketing collateral, in sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the salesperson's job easier and more effective.

Sales force management system - Sales force management systems are information systems used in marketing and management that automate some sales and sales force management functions. They are frequently combined with a marketing information system, in which case they are often called customer relationship management systems.

Rebate (marketing) - A rebate is a type of sales promotion used by marketers, primarily as incentives or supplements to product sales.



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